The ESSMA Summit is the go-to stadium industry event.

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#ESSMASummit

The ESSMA Summit is the go-to stadium industry event organised by ESSMA (European Stadium & Safety Management Association) in partnership with ECA (European Club Association) and EPFL (European Professional Football Leagues).

Aviva Stadium

The Aviva Stadium is built on the site of the former Lansdowne Road stadium, which was demolished in 2007. It reopened its doors on 14th May 2010 and has a capacity of 51,700 seats. The stadium has won a number of awards including RIAI & RIBA.

Keynotes

After an Aviva Stadium Tour Experience and networking lunchkeynote sessions will be centered around Stadium Lifecycle, Match Day Operations and The Fan Journey. ESSMA, ECA and EPFL will give an introduction to each of the keynotes.

Seminars

The seminar topics are related to ESSMA’s six expert areas: Safety & SecurityFan Experience & HospitalityPitch ManagementConstruction & DevelopmentOperations & Ticketing and Sustainability & SMART.

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Who's Speaking?

Discover the ESSMA Summit 2018 Speakers, more to be announced soon!

Eric Cosset

Director Product and Development

Benjamin Steen

Head of Digital Projects and CRM

Umut Kutlu

Chief Marketing Officer

Ole Myhrvold

Facility Manager

Pierre Venayre

General Director

Julio Tárrega Díez

Audiovisual Manager

George Vaughan

Senior Project Manager

Rob Toussaint

Commercial Director Heracles Almelo

Sylvain Caliman

Stadium Manager Stade du Hameau

Rory Sheridan

Head of Sponsorship Europe at Diageo (Guinness)

Eric Hart

Head of Tampa Sports Authority Managing Raymond James Stadium

Francesco Gianello

Head of Stadium Juventus FC

Declan O’Brien

Operations Manager IRFU

Tomasz Zahorski

Proxy of the Management Board

Darren Crossman

Facilities & Safety Director

Yasser Al Mulla

Senior Manager

Majella Smyth

Head Groundsman

Tine De Groote

Marketing Manager

Alberto Colombo

Deputy General Secretary

Martin Murphy

Stadium Director Aviva Stadium

Roger Brosel

Head of Content and Programming

Dirk Piens

Head of Organisation and Infrastructure

John Beattie

Stadium and Facilities Director Arsenal F.C.

Marc Schmidgall

Head of Communications

Book your room in the event hotel: Clayton Hotel Ballsbridge. Get your promotion code upon registration.

Day 1: Keynotes

16 January 2018
09:00
ESSMA Summit welcome and registration
09:30
Aviva Stadium Tour Experience: Aviva Stadium Management team will show best examples in stadium operations. The last tour will start at 10:30
12:00
Networking lunch offered by ESSMA
13:00
ESSMA Summit kickoff
John Beattie
Stadium and Facilities Director Arsenal F.C.
Declan O’Brien
Operations Manager Irish Rugby Football Union
13:20 – 14:45
Stadium Lifecycle
Dimitri Huygen
Managing Director ESSMA
Martin Murphy
Stadium Director Aviva Stadium
Eric Hart
Head of Tampa Sports Authority
14:45
Coffee break
15:15 – 16:30
Matchday Operations
Marc Schmidgall
Head of Communications ECA
Roger Brosel
Head of Content and Programming LaLiga
Francesco Gianello
Head of Stadium Juventus FC
16:30
Coffee break
17:00 – 18:25
Fan Journey
Alberto Colombo
Deputy General Secretary EPFL
Eric Cosset
Director Product and Development Disneyland Paris
George Vaughan
Senior Project Manager Twickenham Stadium
Rory Sheridan
Head of Sponsorship Europe at Diageo (Guinness)
18:25
Ceremony host Summit 2019
18:30
Evening cocktail and dinner
20:00
Transfers to Clayton Ballsbridge hotel
21:00
Transfer from Clayton Ballsbridge hotel to
Temple Bar
Download the full programme

Day 2: Seminars

17 January 2018
08:45 – 09:00 – 09:05
Transfers from Clayton Ballsbridge hotel to Aviva Stadium
09:15
ESSMA Summit registration day 2 and welcome
09:45
Start seminars
Operations & Ticketing Fan Experience & Engagement Pitch Management Stadium Development I Takeaways & lessons learned
ESSMA Updates
Cyril De Greve - Business Intelligence Manager ESSMA
09:45 - 09:55
ESSMA Updates
Dimitri Huygen - Managing Director ESSMA
09:45 - 09:55
ESSMA Updates
Gert-Jan Cuypers - Corporate Account Manager ESSMA
09:45 - 09:55
ESSMA Updates
John Barrow - Director ESSMA Services
09:45 - 09:55
CRM and ticketing
10:00 - 10:30
Tine De Groote - Marketing Manager KV Oostende
Block 1 - Fan Experience & Engagement
10:00 - 10:30
From synthetic to hybrid
10:00 - 10:30
Ole Myhrvold - Facility Manager Norwegian Football Federation
The new Stade du Hameau
10:00 - 10:30
Sylvain Caliman - Stadium Manager Stade du Hameau
NEP
10:30 - 10:50

Coffee Break
10:50 - 11:00
Tarkett Hybrid Grass
10:30 - 10:50

Coffee Break
10:50 - 11:00
Coffee Break
10:50 - 11:00
Coffee Break
10:50 - 11:00
A sold-out stadium: rule rather than the exception at Stade Rochelais
11:00 - 11:30
Pierre Venayre - General Director Stade Rochelais
Match day content and activation
11:00 - 11:30
Julio Tárrega Díez - Audiovisual Manager Valencia CF
Turf Development Project
11:00 - 11:30
Yasser Al Mulla Senior Manager - Supreme Committee for Delivery & Legacy
Block 2 - Stadium Development I
11:00 - 11:30
Panel Discussion
11:30 - 11:45
Panel Discussion
11:30 - 11:45
Panel Discussion
11:30 - 11:45
Panel Discussion
11:30 - 11:45

Operations & Ticketing

  • ESSMA Updates
    09:45 - 09:55
  • CRM and ticketing
    10:00 - 10:30
  • NEP
    10:30 - 10:50
  • Coffee Break
    10:50 - 11:00
  • A sold-out stadium: rule rather than the exception at Stade Rochelais
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45

Fan Experience & Engagement

  • ESSMA Updates
    09:45 - 09:55
  • Block 1 - Fan Experience & Engagement
    10:00 - 10:30
  • Coffee Break
    10:50 - 11:00
  • Match day content and activation
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45

Pitch Management

  • ESSMA Updates
    09:45 - 09:55
  • From synthetic to hybrid
    10:00 - 10:30
  • Tarkett Hybrid Grass
    10:30 - 10:50
  • Coffee Break
    10:50 - 11:00
  • Turf Development Project
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45

Stadium Development I Takeaways & lessons learned

  • ESSMA Updates
    09:45 - 09:55
  • The new Stade du Hameau
    10:00 - 10:30
  • Coffee Break
    10:50 - 11:00
  • Block 2 - Stadium Development I
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45
No events available!
12:00 – 13:15
Networking lunch offered by ESSMA
13:30 – 14:45
Limited stadium tour Pitch Managers
First in, first served (limited to 30 and with pre registration)
13:30
Start seminars
Safety & Security Fan Experience & Hospitality SMART & Innovation Stadium Development II Future Trends
Connected Stadium: not only for supporters
13:30 - 14:00
Dirk Piens - Head of Organisation and Infrastructure KAA Gent
Attracting fans to the stadium
13:30 - 14:00
Rob Toussaint - Commercial Director Heracles Almelo
The SMART stadium of Besiktas JK
13:30 - 14:00
Umut Kutlu - Chief Marketing Officer Besiktas JK
Updates on Stadium Progress WC 2022
13:30 - 14:00
Yasser Al Mulla Senior Manager - Supreme Committee for Delivery & Legacy
Genetec
14:00 - 14:20

Coffee Break
14:20 - 14:30
Bosch
14:00 - 14:20

Coffee Break
14:20 - 14:30
Coffee Break
14:20 - 14:30
Coffee Break
14:20 - 14:30
The Principles of Crowd Safety Management
14:30 - 15:00
Darren Crossman - Facilities & Safety Director Principality stadium
Digitalisation of the Allianz Arena
14:30 - 15:00
Benjamin Steen - Head of Digital Projects and CRM FC Bayern Munich
Block 2 - SMART & Innovation
14:30 - 15:00
Training centre project
14:30 - 15:00
Tomasz Zahorski - Proxy of the Management Board Legia Warsaw
Panel Discussion
15:00 - 15:15
Panel Discussion
15:00 - 15:15
Panel Discussion
15:00 - 15:15
Panel Discussion
15:00 - 15:15

Safety & Security

  • Connected Stadium: not only for supporters
    13:30 - 14:00
  • Genetec
    14:00 - 14:20
  • Coffee Break
    14:20 - 14:30
  • The Principles of Crowd Safety Management
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15

Fan Experience & Hospitality

  • Attracting fans to the stadium
    13:30 - 14:00
  • Coffee Break
    14:20 - 14:30
  • Digitalisation of the Allianz Arena
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15

SMART & Innovation

  • The SMART stadium of Besiktas JK
    13:30 - 14:00
  • Bosch
    14:00 - 14:20
  • Coffee Break
    14:20 - 14:30
  • Block 2 - SMART & Innovation
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15

Stadium Development II Future Trends

  • Updates on Stadium Progress WC 2022
    13:30 - 14:00
  • Coffee Break
    14:20 - 14:30
  • Training centre project
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15
No events available!
15:15 – 16:00
Open bar with closing speech by ESSMA President John Beattie and handover ESSMA Summit 2019
16:00
Transfers to Clayton Ballsbridge hotel/Dublin airport
16:00
Aviva Stadium in-depth tours on Infrastructure, Technology, Sustainability, Construction and IT/Communications

 

*first come, first served (limited to 25 per in-depth tour)
Infrastructure
Mick Davoren – Operations Manager
Dan Wynne – Operations Coordinator 
Technology
Noel O’Mahony – Technical Services Manager
Sustainability
Aidan Byrne – Sustainability Manager
Construction
Martin Murphy – CEO Aviva Stadium
IT/Communications
Miriam McCann – IT Manager
17:30
Transfers to Clayton Ballsbridge hotel/Dublin airport

Aftermovie ESSMA Summit 2017

We could welcome 350 participants from 30 countries in Lyon for an inspiring 3-day event.

Already attending

Download the delegates list

Last update: 15/12/2017

"The ESSMA Summit is a fantastic stadium industry event. The industry is really cluttered with a lot of conferences, but if there’s one you should really attend it’s the ESSMA Summit: you can network with hundreds of stadium industry peers from clubs, stadiums, leagues and FA’s. Next to this, the buyer to seller ratio is the highest there exists."

Benjamin Viard - Head of Stadium Department - Ligue de Football Professionnel

"This conference will gather top executives from the stadium industry to present new trends, share ideas and build relationships aimed at shaping the future of sports facilities. We are delighted to partner up with ESSMA in hosting this event which should be a must for anyone interested in the venue business."

Georg Pangl - General Secretary EPFL

"We are very pleased to support the ESSMA Summit. With today’s rapid evolution of stadium infrastructure and technology, the exchange of know-how and experiences among industry experts is extremely valuable."

Michele Centenaro - General Secretary ECA

ESSMA Summit News

What to discover at the ESSMA Summit

Gathering the stadium industry: +350 participants

Quality networking

Uniting the global stadium, arena and major sports venue industry

Highest ratio of buyers to suppliers

Keynote speakers from all over the world

Go home with 10 new ideas

Partnership Proposal

Explore the partnership opportunities for the upcoming ESSMA Summit ’18 in Dublin. Contact Gert-Jan Cuypers for more information and to organise your conference call.
Get in touch

ESSMA Summit Strategic Partners

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ESSMA Summit Sponsors

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